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Author: jens

What Is the Difference and Which One Wins? For most of the last two decades, lead generation was the unquestioned model for…

And Why the Numbers Always Win Traditional B2B marketing has a measurement problem nobody likes to talk about: most of it cannot…

1:1, 1:Few, and 1:Many Explained Not every account deserves the same attention. That sounds harsh — but it is one of the…

Stop Chasing Every Lead — Start Choosing the Right Ones Most B2B companies spend the majority of their marketing budget talking to…