ABM fundamentals
Align sales, marketing and management around one ABM approach, building shared understanding and a strong foundation for focused account growth.
Account Based Marketing for predictable growth
Together with European SME(+) companies, we turn complex B2B journeys into generated sales pipeline.
B2B companies already growing their pipeline with Sqrl.
Start converting your ideal clients into sales opportunities today.
Identifying ideal-fit accounts, activating them through the right touchpoints and turning intent into Sales Qualified Leads. Our proven approach delivers predictable growth.
Pipeline isn't luck. There's a system.
Account Based Marketing & AI-powered precision targeting
Target Account List
Map your total market and build a national or international Target Account List filled with ideal-fit accounts worth pursuing.
Buying Groups
Identify the buying groups, define key personas and map the right people within each ideal-fit account to target effectively.
Campaign plan
Create a campaign plan that connects the right message, buying group and online-offline touchpoints into a focused customer journey.
Execution
Execute the campaign plan with Sqrl software, measuring every touchpoint while supporting campaign management, content creation and continuous optimization.
ABM fundamentals
Align sales, marketing and management around one ABM approach, building shared understanding and a strong foundation for focused account growth.
Buying Groups
Identify the buying groups, define key personas and map the right people within each ideal-fit account to target effectively.
Execution
Execute the campaign plan with Sqrl software, measuring every touchpoint while supporting campaign management, content creation and continuous optimization.
Target Account List
Map your total market and build a national or international Target Account List filled with ideal-fit accounts worth pursuing.
Campaign plan
Create a campaign plan that connects the right message, buying group and online-offline touchpoints into a focused customer journey.
Software that turns focused targeting into massive marketing potential.
Most marketing spreads itself thin. Sqrl doesn't. We built our own ABM software from the ground up. So every feature, every data point, and every automation is designed with one goal in mind: giving your marketing the leverage to hit the accounts that actually matter. Less scatter. More signal.
Import accounts
- Acorn & Sons Wealth
- Gnaw Designs Architecture
- The Bushy Tail
- Nut-Shell Solutions B.V.
- Branch-Hop Media
Identify the Total Addressable Market (EU) and use AI-powered software to select and classify the best-fit accounts in minutes.
Import DMU’s
- Esther Walnuts
- Daniël High-Leaper
- Kirsten Scurry
- Ties Nuts
- Willy Wood-Cutter
Import the DMU with our AI-powered software, using buying group descriptions to identify and classify the right people within each account.
Auto detect
- 6 High-Canopy Consulting
- 1 Winter-Reserve Insurance
- 4 Oak-Leaf Legal Associates
- 5 Paws & Pixels Tech Lab
- 6 Branch-Hop Media
Automatically detect and register touchpoints within ideal-fit accounts, showing exactly when intent rises at account and buying group level.
Touchpoints
- 2 The Forager’s Market
- 1 Winter-Reserve Insurance
- 4 Gnaw Designs Architecture
- 5 Paws & Pixels Tech Lab
- 9 The Bushy Tail
Make customer journeys and tailored touchpoints visible, then create and manage every step needed to turn accounts into Sales Opportunities.
Get all the nuts, none of the busywork.
Need a streamlined marketing approach focused on results?
The latest at Sqrl
More articles
Account Based Marketing
Account Based Marketing Strategy for B2B and SME+ companies
From ambition to a running ABM programme in three months There are plenty of articles that explain account based marketing strategy in…
Account Based Marketing
Account Based Marketing benefits: The theory versus SME+ practice
For many B2B marketers, one thing has become abundantly clear: Account-Based Marketing (ABM) is hailed everywhere as the ultimate technique for superior…
Account Based Marketing
Determining your ideal Target Account List
How Sqrl ABM software helps B2B companies identify their ideal target accounts Account Based Marketing starts with one fundamental question: which companies…
Account Based Marketing
The Sqrl ABM Benchmark: from Target Account List to sales pipeline
What to expect from Account Based Marketing: from Target Account List to generated sales pipeline Account Based Marketing is not about uploading…
We don't focus on activity. We focus on outcomes.
That’s why we benchmark on:
> 20% of target accounts → Sales Qualified Lead (SQL)
> 25% of SQL → sales pipeline (18 months)
Because pipeline is not a coincidence.
It’s a system.
