The Account Based Marketing agency for SME+

Sqrl offers the complete package: the software and the guidance to grow your B2B company with Account Based Marketing. We direct, your team executes. The result is a growth system that keeps working, even after we step back.

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For SME+ companies

Serious about
growth?

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Our approach suits B2B companies with longer buying journeys, higher order values and multiple decision-makers per deal.

Think industry, high-tech, manufacturing, IT and professional services. Companies that want to accelerate their growth, reach their dream clients, or get more out of their marketing than loose leads.

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Two ways to start with Sqrl

Not every company has the same needs. That is why there are two ways to begin with our approach. In both cases, you get access to the Sqrl software and build a complete ABM programme.

Director package

Director

We guide you step by step through the entire programme. All workshops, sprints and interim support. Your team executes, we direct, safeguard quality and steer where needed.

Ideal if you want Sqrl’s structure and expertise, but keep execution in your own hands.

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Do it yourself package

DIY

We onboard your team, train you in the approach and the software, and give you a flying start. After that, you take it from there.

Ideal if you have the capacity and experience in-house and mainly need a solid starting point.

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Want us to handle execution too? We can. Ask about it on the call.

From foundation to live campaign in three months.

Our programme runs through five components. Each one builds on the last, and you work alongside Sqrl throughout: we explain the theory, we set the first frameworks together, and you capture everything in the software. So by the end, you not only know what to do, you can actually do it yourself.

ABM Fundamentals

The whole team (sales, marketing and management) aligned on what ABM is and how our approach works.
We form your Business Development Team and lay the foundation. Including training in the software.

Target Account List

You map your market and build a list of the accounts that genuinely matter.  
Using AI agents in the software, you find and classify the companies that fit best.

Decision Making Unit

You map who makes the decisions within each account. We break the DMU down into buying groups and personas, so you know exactly who to reach and what matters to them.

Campaign plan

We bring it all together in a concrete campaign plan: which message, which buying group, which touchpoints.  From first visibility to Sales Qualified Lead.

Always-on campaign

As soon as your Target Account List is ready, your brand awareness campaign goes live. It runs continuously and reveals which accounts are showing interest. Sqrl handles the execution and optimisation of this campaign.

The Fundamentals component is always the starting point. The other components you take on as it suits you, separately or as a complete programme.

We know B2B

But will this work for us?

“We do not have the people or the knowledge to run this.”

You do not need to. Our entire approach is built so you can run it with the team you already have. We train you, guide you step by step, and the software takes the heavy lifting off your plate. And if you genuinely lack capacity? Then we can take on more of the execution. We work out together what fits.

“Our market is very specific. Does ABM even work here?”

We hear this often, and time and again the opposite proves true. We have yet to find a B2B market where ABM does not work. In specific, niche markets the power of a focused approach is greatest of all: you know exactly who your ideal customer is, so you can communicate with real relevance.

One platform for your entire ABM programme

Everything you build in the programme lives in the Sqrl software: your Target Account List, your DMU, your campaign plan and every measured touchpoint. It is built as a pre-CRM system, so no account or contact slips through the cracks. And it is just as simple to use as the rest of our approach.

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