Account Based Marketing for Predictable B2B Growth
Together with European B2B companies, we turn complex sales journeys into a predictable pipeline. No scattering nuts and hoping for spring, just the accounts that truly matter.
Sqrl: Flip the Script on B2B Marketing
Most B2B marketing spreads itself too thin. Budget is wasted on companies that will never become customers, while the accounts that truly matter are left untouched. Account based marketing flips that script: you select the right accounts upfront, map out the decision-makers, and focus your marketing and sales on exactly those accounts.
Sqrl is built for B2B companies with longer buyer journeys, larger deal sizes, and teams that need more predictability. We know markets like industrial sectors, high-tech, manufacturing, materials, IT, software, and consultancy: multiple stakeholders, time-consuming decisions, and sales and marketing that can no longer operate in silos.
What is account based marketing?
Account based marketing (ABM) is a B2B strategy where, instead of chasing as many individual leads as possible, you select a defined list of ideal accounts and target them directly. Marketing and sales operate from the same account strategy, the same data, and a shared view of progress. The result is less fragmentation and more high-quality sales conversations.
Read the full explanation: what is account based marketing →
The Sqrl method in five steps
1. ABM Foundation
We align sales, marketing, and management around a single ABM approach and lay a shared foundation for targeted growth.
2. Target Account List
We map out your total addressable market (EU) and build a list of ideal-fit accounts that are worth targeting.
<-- INTERNAL LINK -> spoke 6 (ICP/account selection, live in EN): /account-based-marketing-identifying-ideal-target-accounts/ –>
3. Buying Groups
We identify the decision-making unit (DMU), define the personas, and map out the right people within each account.
4. Campaign Plan
We combine the right message, buying group, and online/offline touchpoints into a single, targeted customer journey.
5. Execution
We execute the plan using the Sqrl software, track every touchpoint, and continuously optimize.
What you can expect
The program up to and including the campaign plan takes three months. You don’t have to wait that long to gain momentum: by week five, the first brand awareness campaign goes live, and we start generating and tracking intent within your target accounts.
- Week 5: first brand awareness campaign live, start of intent tracking.
- Month 3: the full approach up to and including the campaign plan is in place.
We drive outcomes, not activity
That’s why we work with a clear benchmark:
- 20% of target accounts become a Sales Qualified Lead (SQL)
- 25% of SQLs turn into sales pipeline (over 18 months)
<-- PLACEHOLDER: brief explanation of the benchmark/methodology + year (action A6), makes it easy to follow. -->
<-- INTERNAL LINK -> spoke 2 (benefits, yet to be written) –>
The benefits of account based marketing →
Account based marketing versus lead generation
With traditional lead generation, you fill the funnel with as many leads as possible and hope enough of them stick. With ABM, you select the right accounts upfront and invest your attention there. For complex B2B journeys with multiple decision-makers, this typically yields a higher-quality pipeline.
<-- INTERNAL LINK -> spoke 3 (live in EN): /account-based-marketing-vs-lead-based-marketing/ –>
ABM vs. lead-based marketing: the full story →
Who it’s for and which type
Not every account deserves the same level of attention. Depending on value and volume, you work one-to-one, one-to-few, or one-to-many. Sqrl specializes in the targeted one-to-one and one-to-few approach—where the largest deal sizes are found.
<-- INTERNAL LINK -> spoke 5 (live in EN): /the-different-types-of-account-based-marketing/ –>
One-to-one, one-to-few, and one-to-many ABM →
Software that turns sharp targeting into results
Most marketing spreads itself too thin. Our software doesn’t. We built our own ABM software from the ground up, so that every feature and data point serves a single purpose: focusing your marketing on the accounts that truly matter. Import accounts and DMUs, automatically detect touchpoints, and see exactly when intent surges.
<-- CTA/INTERNAL LINK -> Software page (/software/ or /abm-software/, TBD) –>
Investment and ROI
Pipeline isn’t an accident; it’s a system. You can start with the Sqrl method in two ways:
- Full program – € 16,500. The complete approach up to and including the campaign plan, including execution with the Sqrl software.
- DIY package – € 4,500. We onboard you, run one sprint to train and motivate your team, and you get three months of software access. After that, you run it yourself.
Calculate for yourself what ABM can deliver based on your average deal value.
Calculate your ROI
How do you calculate the ROI of account based marketing? →
Our clients’ results
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<-- Example teaser: [Client X: from (situation) to (X SQLs / € Y pipeline in Z months)]. -->
<-- INTERNAL LINK -> spoke 20 (client case, feeds from Tal’s client interviews) –>
Everything about account based marketing
Foundations
- What is account based marketing
- The benefits of account based marketing
- ABM vs. lead based marketing
- The account based marketing framework
- Types of ABM: 1:1, 1:few, 1:many
- Ideal customer profile and account selection
Strategy and Execution
- Account based marketing strategy
- Creating an ABM plan (with template)
- ABM techniques and tactics
- ABM campaigns and campaign ideas
- Account based marketing on LinkedIn
- Account based marketing automation
- The role of data in ABM
- Personalization in ABM
- ABM and sales alignment
- Account based marketing training
Getting Started
- ABM software
- Account based marketing agency
- The ROI of account based marketing
- ABM client case study
- ABM KPIs and measuring success
Frequently asked questions about account based marketing
What is account based marketing?
A B2B approach where you select a defined list of ideal accounts and target them directly with aligned sales and marketing, instead of chasing individual leads.
Who is ABM suitable for?
For B2B companies with longer buyer journeys, larger deal sizes, and multiple decision-makers per deal—for example, in industrial sectors, high-tech, manufacturing, IT, software, and consultancy.
How much does account based marketing cost?
The full Sqrl program costs € 16,500. If you want to execute it yourself, there is a DIY package for € 4,500: we onboard you, run one sprint to train and motivate your team, and you get three months of software access.
How quickly will I see results?
The program up to and including the campaign plan takes three months, but by week five, the first brand awareness campaign goes live, and we start generating and tracking intent.
What is the difference between ABM and lead generation?
With lead generation, you fill the funnel widely; with ABM, you select the right accounts upfront and focus your attention there.
Ready to turn your ideal accounts into sales conversations?
The people behind Sqrl
<-- PLACEHOLDER bios (to be provided by you, see SEO best practices). 40-70 words, 3rd person, photo, role, expertise, LinkedIn link, link to author page. -->
<-- [Tal Gonen — role, expertise, LinkedIn] -->
<-- [Jens Diepenhorst — role, expertise, LinkedIn] -->
<-- [Ties — role, expertise, LinkedIn] -->
