Tal Gonen is a B2B growth strategist and founder of Sqrl and Merkelijkheid. With more than 15 years of experience in B2B marketing and business development, he helps mid-market companies turn positioning, target account selection, and sales execution into a more predictable growth engine. His work focuses on companies with complex sales cycles, high-value solutions, and buying processes involving multiple stakeholders from industrial manufacturers and technical service providers to IT, logistics, and professional services firms.
As founder of Merkelijkheid, Tal has built a B2B marketing agency that works at the intersection of brand, demand generation, and sales enablement. With Sqrl, he is now translating that experience into a focused ABM methodology and software platform for European MKB+ and SME+ companies. Sqrl helps companies identify their ideal target accounts, map buying groups, recognise relevant intent signals, and create more structured collaboration between marketing and sales.
His experience includes working with organisations such as ZIG, Maas-De Koning, Audion Packaging Machines, Apex Dynamics, Dumaco, Eraneos, Intratone, VARIODRIVE, eX:plain, TIP Group, and many other B2B companies.
Tal’s approach to ABM is highly pragmatic. He sees ABM not as a campaign format, but as a way to bring focus and rhythm into commercial growth: knowing which accounts matter, understanding who influences the buying decision, and creating the right touchpoints at the right moment. His background in corporate communications, entrepreneurship, and hands-on client work gives him a grounded view of what mid-market B2B companies need: not enterprise theory, but a practical system that sales and marketing teams can actually use.
