Physical touchpoints
in the same journey

Giveaways, direct mail and personalized shipments, with shipping labels from the workflow and unique QR codes that connect physical and digital.

offline touchpoints in dezelfde journey detail detail

The features in this step

Physical is not separate from the rest

A shipment targets the same accounts and buying personas as your digital activation, and you plan it based on the same signals. With unique QR codes, a response comes back in the digital journey.

Feature

Physical Touchpoints

Integrate physical activation in the same journey, such as giveaways, direct mail, and personalized shipments.

For your agency: plan physical campaigns for your client in the same environment as the digital activation, targeting the same accounts and buying personas.

In the journey: a shipment is a touchpoint, just like a LinkedIn message or a website visit.

offline touchpoints in dezelfde journey detail detail

Feature

Shipping Labels

Generate shipping labels directly from the workflow for physical ABM campaigns.

For your agency: prepare shipments for a client without leaving the workflow.

In the journey: the labels belong to the Physical Touchpoints in the same journey.

offline touchpoints in dezelfde journey detail detail

Feature

Personalised QR Codes

Connect physical touchpoints to digital journeys with unique QR codes per account or contact.

For your agency: see who responds to a physical shipment. A scan can be traced back to the account or contact.

In the journey: a scan is an intent signal. It appears back in the Touchpoint Feed and counts in step 5.

offline touchpoints in dezelfde journey detail detail

Next step: from intent to SQL

All touchpoints and intent signals come together. In step 5, Sqrl makes it visible when an account is sales ready.