Retarget accounts without website pixels, connect LinkedIn advertising and outreach to the journey, and activate buying groups with personalized content and nurturing.
The features in this step
From step 1 you know which accounts and buying personas matter. From step 2 you know which accounts are moving. Here you use both. Activation generates new touchpoints, which appear again in the Touchpoint Feed.
Feature
Activate and retarget relevant accounts without relying on traditional website pixels.
For your agency: reach accounts from your client’s Target Account List again, even if you do not want or cannot rely on a pixel on that client’s website.
In the journey: retargeting focuses on the accounts from step 1 and keeps accounts that show activity in step 2 in view.
Features
Combine LinkedIn advertising, reporting and intent data and link LinkedIn activity directly to accounts and journeys. With LinkedIn Outreach you make personal approach part of the sales journey.
For your agency: manage ads, reporting and outreach for your client from one platform, linked to the same accounts and buying personas.
In the journey: LinkedIn activity counts as an intent signal. You combine Outreach with other digital and physical touchpoints.
Feature
Activate accounts with personalised content and nurture programs based on their phase, persona and behavior.
For your agency: deploy the right content per buying persona, tailored to where an account is in the journey, instead of one message for everyone.
In the journey: nurturing uses the buying personas from step 1 and the behavior from step 2, and builds purchase intent towards step 5.
Digital activation is not the only touchpoint. In step 4, you use giveaways, direct mail, and personalized shipments in the same journey.
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