Identify the accounts
and the decision makers

Build Target Account Lists with ideal B2B accounts and map the buying groups and buying personas per account. The foundation for every next step in the journey.

Create a free account View the platform
target accounts detail detail

The features in this step

Who matters, and who decides?

Every journey starts here. The Target Account List determines which companies you follow in the next steps. The DMU determines which people you will activate later.

Feature

Target Account Identification & Data

Identify ideal B2B accounts within Europe, build Target Account Lists, and enrich each account with relevant company data.

For your agency: a substantiated list per client of the accounts where marketing and sales collaborate, without separate data sources outside the platform.

In the journey: the Target Account List is the starting point. Website visits, intent signals, and touchpoints are linked to these accounts in the next steps.

asml detail 1

Feature

DMU & Buying Group Identification

Identify the Decision Making Unit within an account and structure contacts based on buying groups and buying personas.

For your agency: make visible for your client who is involved in the decision within an account, and determine per buying group which message and which touchpoint fits.

In the journey: the buying personas determine who receives personalized content, LinkedIn outreach, and physical touchpoints. In the Touchpoint Feed you see their activity at the individual level.

zie wanneer een account sales ready is detail detail

Next step: see what accounts do

Once you know which accounts and people matter, Sqrl shows what they do: which companies visit the website and what intent signals they give off.

To step 2: intent and signals Create a free account